Updated August 25, 2026
Etsy Marketplace Statistics
A practical 2025 snapshot of Etsy's buyers, sellers, sales, shopping behavior and the wider online retail market. Every figure below links to its original source.
Browse the figures ↓
At a glance
A marketplace built around distinctive goods.
Etsy is a marketplace for handmade, vintage and personalized goods. These figures help put its scale into context, from the number of people shopping and selling to the share of purchases made through the Etsy app.
Most marketplace figures on this page cover the year ended December 31, 2025. The final figure uses the U.S. Census Bureau's second-quarter 2026 retail report to show the broader online shopping backdrop.
The numbers
9 Etsy marketplace statistics to know.
86.5M
active buyers
Etsy reported 86.5 million active buyers as of December 31, 2025.
Source 1 ↗5.6M
active sellers
Etsy reported 5.6 million active sellers as of December 31, 2025.
Source 1 ↗$10.5B
marketplace sales
Gross merchandise sales on the Etsy marketplace totaled $10.5 billion in 2025.
Source 1 ↗100M+
items for sale
The Etsy marketplace had more than 100 million items for sale in 2025.
Source 1 ↗85%
from six leading categories
Home and living, jewelry and personal accessories, apparel, craft supplies, paper and party supplies, and toys and games generated about $8.9 billion, or 85% of Etsy marketplace sales in 2025.
Source 1 ↗30%
custom or made to order
Custom or made-to-order merchandise made up about 30% of Etsy marketplace sales in 2025.
Source 1 ↗45%
through the Etsy app
The Etsy app accounted for 45% of Etsy marketplace sales in 2025, up from 42% in 2024.
Source 1 ↗74%
from U.S. buyers
U.S. buyers accounted for 74% of Etsy marketplace sales in 2025. Buyers outside the United States accounted for the other 26%.
Source 1 ↗17.1%
of U.S. retail sales online
U.S. retail e-commerce represented 17.1% of total retail sales in the second quarter of 2026, based on Census Bureau seasonally adjusted estimates.
Source 2 ↗What stands out
Home, craft and personal details are central to the marketplace.
Home and living is one of Etsy's six leading categories by marketplace sales, alongside craft supplies, apparel, paper and party supplies, toys and games, and jewelry and personal accessories. Together, those six categories generated about 85% of Etsy marketplace sales in 2025.
Custom and made-to-order goods accounted for about 30% of marketplace sales that year. That makes personalization a meaningful part of how Etsy shoppers use the marketplace, alongside seasonal purchases, gifting and other life moments.
For a closer look at a current seasonal home piece, browse Liv's Halloween table runner guide or the full collection.
Methodology and sources
How to read this page.
“Active buyer” and “active seller” use Etsy's own reporting definitions. “Marketplace sales” refers to gross merchandise sales, the value of transactions made through Etsy's marketplace before certain adjustments. Figures are presented as reported by the source, including “about,” “more than” and rounded values where the source uses them.
This page is reviewed regularly. It was last updated on August 25, 2026.
- Source 1: Etsy, Inc. Annual Report on Form 10-K for the year ended December 31, 2025. Filed February 19, 2026. ↗
- Source 2: U.S. Census Bureau, Quarterly Retail E-Commerce Sales Report, second quarter 2026. Released August 18, 2026. ↗
Cite this page
The Fabric Patch by Liv. “Etsy Marketplace Statistics: 2025 Data Snapshot.” Updated August 25, 2026. https://thefabricpatchbyliv.com/etsy-marketplace-statistics